I can't afford to blog about beauty anymore


Is that title making you feel uncomfortable? Because it definitely made me feel uncomfortable to write. We're not supposed to talk openly about financial matters unless you've got some brilliant solution to become a millionaire, which I certainly don't. 

I've been avoiding blogging for a while - for a number of reasons. Time, confidence, depression, a demanding job, etc all play into it. But I also realized something that changed my perception of what I was doing with this blog. And that's this:

I can't afford to blog about beauty anymore. 

Let me break this down into a few sections for you. 

1. Buying/testing products

I used to love spending frivolously on makeup products that I was curious about back when I didn't have rent to pay. I'd see a review or YouTube video about a certain product release and I just had to have it to try out, so I'd go get it. My Sephora Beauty Insider points were racking up and the rush I'd get with each new box of goodies delivered in the mail felt worth it at the time. I had a lot of fun makeup, but I had quite a number of products I barely used or that I used once and realized they weren't that great. 

Once I started a YouTube channel/blog, I would justify to myself that buying products solely to review them was a "good investment" because it was creating content for those channels. Now, I've never made a red cent from YouTube or this blog (and that's ok!), so telling myself that spending a ton of money on beauty products each month was ok because it was contributing to my content...probably not the best financial idea. 

2. Keeping up

It's no secret (thank you Instagram stories) that makeup companies send lavish PR packages of their newest releases to big-name YouTubers, Instagrammers, and other social influencers. They often are the first to hear about launches, making days of scouring the internet for clues and being the first to go purchase something obsolete. By the time I, the average person, get my hands on a new makeup product, it's already been blogged/photographed/vlogged/reviewed by dozens of other content creators. It feels like you're always behind and that's because you are! The game is rigged against you on this one if you're a nobody like me. 

3. I just don't have the money anymore

I started pursuing makeup as a more serious hobby when I was living with my parents and blissfully ignoring my student loan debt except to make minimum payments. It felt like I had all this extra income so why not spend it on fun things? In retrospect that makes me cringe. If I'd just spent all that "extra" money paying down my debt, I would be in such a better financial situation than I am now. Fast forward to today, where I've gotten serious about paying off my student loans and have a car payment, rent, utilities, groceries, etc, to worry about. Makeup impulse buys just can't happen for me anymore. I'm not going to buy every scent of a new bath bomb anymore to test it out. I just can't.

So yeah...going forward I'll still blog about things I love, lifestyle things and maybe the occasional beauty bit here and there. Who knows? But my days as a wannabe beauty blogger are over.

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  1. Hey don't worry, there is loads of things to blog about. Good luck 🤞

    1. Thanks Gemma! I'm looking forward to all those other things :)